Sven Lubek – Serial Entrepreneur, Berlin

Serial entrepreneur. 20+ years in performance marketing and adtech.

25+ companies founded. Six exits, from Browsergames.de to Trisor. Based in Berlin.

My name is Sven Lubek. I have founded 25+ companies and sold several of them, most recently Trisor in 2024. I served on the supervisory board of ProvenExpert and remain a shareholder. Building business models from scratch is what I do.

EXITS

Six exits, 2013 to 2024

Companies I founded or led and sold, most recent first.

2024 · Sold to a family office

Trisor

Germany’s first fully automated safe deposit box provider, bank-vault security with a 24/7 digital customer experience.

2021 · Sold to a global commerce company

Domtain

One of the largest domain portfolios in Germany, built from a teenage hobby into premium digital real estate.

2020 · Exited

WeQ Global

Influencer marketing and mobile user acquisition, 200+ people in Berlin and San Francisco. Chairman, then Managing Director.

2018 · Exited

Covus Group

Company builder, 2003 to 2018. 25 companies, 15 industries, 700+ people hired, several sales to leading media groups.

2017 · Sold to Virtual Minds, ProSiebenSat.1 Group

The ADEX

Germany’s first data management platform. Founder and first investor.

2013 · Majority sold to ProSiebenSat.1 Digital

Covus Games, Browsergames.de

Gaming portal with 1.8 million monthly visitors, high seven-figure deal.

WHO is Sven Lubek

A seasoned adtech and affiliate entrepreneur, on the publisher side for two decades, across hundreds of markets.

I am a serial entrepreneur, though that was never the plan. I started in affiliate marketing as a student, registered my first domains as a teenager and learned along the way how to handle the obstacles.

I love the process of building, failing and finally succeeding.

I failed often, but I have one quality: persistence, and success followed. With Covus I founded and co-built 25 companies across 15 industries and hired more than 700 people.

Along the way I gained over 20 years of experience building and leading performance marketing, adtech and data companies. I partnered with more than 20 associates who backed or financed my ventures, including ProSiebenSat.1 Media SE, Axel Springer and Burda.

I served on the supervisory board of ProvenExpert and remain a shareholder. I am open to board and advisory roles where this experience is useful.